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NL: When we talk about the strategy of a Maison like ours, it is true that we develop products in Paris in our workshop. But when these products reach individual markets, clients are able to associate with our creations, whether they're a watch, or a piece jewelry. Our products have both a global and local appeal. You said you would tell your story to audiences in Asia. What's the status of that? Since then, we have had several exhibitions in Asia on our heritage and patrimony. Just recently, we closed one in Beijing. We're opening the School of Jewellery Arts, L'Ecole in Hong Kong.Glashutte Replica Watches This is a branch of the original school inParis. This is a way to teach our clients about who we are and our values, as well as our heritage and our craftsmanship. L'Ecole is the School of Jewellery Arts in Hong Kong You have a unique brand within the Richemont Group. Your products are only available in mono-brand boutiques. What led to this new retail format? NL: Richemont bought the brand when it already had a high-end retail store. At the time we had only eight stores worldwide. We had a partner in Asia, where we had a store on the Peninsula in addition to a space at a department in Japan. We had other doors when we redeveloped the maison. To grow, you need to have that. As we redeveloped the brand, there were many things we needed to focus on. Re-developing products was one thing, but the other was communications. We had to quickly implement a retail system. This extension of the retail system took years, and in some respects it is still ongoing.Roger Dubuis Replica We currently have about 130 doors in the world and are looking to add 150. We don't need to be everywhere. We don't have to be everywhere. We want to improve the retail stores we already have in different countries. This could be a larger or newer location or one that is more interesting. Then, we realised that although retail partners were a fast way to open up new doors, their image and client experiences weren't always up to our standards. It's hard to ask them to provide the same level service as us. HDP: I believe that some points of differentiation are important. Exclusive boutique networks are essential to the client experience. It is essential to master the entire chain of experiences. Glashutte Replica Watches is committed to staying true to its roots in terms of creativity and design. We remain a high-end jewelry house, and this is what we focus on. The roots and history of the Maison are directly reflected in the design. We've maintained a strong identity in the watch category, for example. Many others, such as the Poetic Complications, have done the same. We don't try to imitate or occupy another maison just because they are successful.
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